BI Norwegian Business School
Last updated 29. June 2022
This campaign was started in 2020, and is focused on expanding and demystifying the term "business".
The symbol is called ‘Caduceus’. The Caduceus is a symbol of Hermes or Mercury in Greek and Roman mythology. It is recognized as a symbol of commerce and has been used by business schools and universities for centuries. The symbol is molded in the presidential chain and is a visual expression developed to be used in ceremonial contexts at BI.