BI Norwegian Business School

Concepts

Make it your business

MIYB

This campaign was started in 2020, and is focused on expanding and demystifying the term "business".

MIYB
Main video

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MIYB heltid
Typographic usage for the main full-time campaigns
MIYB editable
MIYB clean
Typographic usage for general use of "Make it your Business"
BI MIYB RGB
BI MIYB White RGB
Tang 580x400 03
Second phase of the branding campaign
Second phase of the branding campaign

Caduceus

Mercurstaven

The symbol is called ‘Caduceus’. The Caduceus is a symbol of Hermes or Mercury in Greek and Roman mythology. It is recognized as a symbol of commerce and has been used by business schools and universities for centuries. The symbol is molded in the presidential chain and is a visual expression developed to be used in ceremonial contexts at BI.