BI Norwegian Business School


Make it your business


This campaign was started in 2020, and is focused on expanding and demystifying the term "business".

Main video
MIYB heltid
Typographic usage for the main full-time campaigns
MIYB clean
Typographic usage for general use of "Make it your Business"
Tang 580x400 03
Second phase of the branding campaign



The symbol is called ‘Caduceus’. The Caduceus is a symbol of Hermes or Mercury in Greek and Roman mythology. It is recognized as a symbol of commerce and has been used by business schools and universities for centuries. The symbol is molded in the presidential chain and is a visual expression developed to be used in ceremonial contexts at BI.