BI Norwegian Business School
Last updated 18. November 2021
This is a guideline for BI employees, photographers and agencies. The guideline ensures all photos used in a BI-context has a holistic expression. When the audience sees a photo published in our channels, they should understand that BI is the sender. Nevertheless, we wish to be flexible and are open for creativity and for adjusting the visual style of the photos to make it fit the communication when needed.
Portrait of student, faculty, BI-Alumnies or business profiles.
Campus photos. Interior, exterior, surroundings and student life images.
Events. Photos from different events at BI, or events where BI is involved.
BI has a huge need for photos to different type of communication, and sometimes it is not possible for us to shoot the photos we wish to use, or we might not find the photo we wish to use in our media bank. In these situations we use stock images.
Stock images should be used in moderation. Do nor use it uncritically.
When using Stock images, have this in mind
Using stock images is never without any risk. Other brands might also use the same image in their communication, which can confuse our audience.
Searching for the right photo can be time consuming. Sometimes it can be better to use the time to shoot the photo you want, instead of using the time to search for it. An original photo from BI is highly preferable over a stock image.
Check if there are other photos we have in our media bank that can be used instead of a stock image.
Photos are an important part of the communication. It is what draws people attention and might make them click into an article and read it. Therefore it is important to:
Guidelines and use of images
When using images of persons or photos from external photographers, it might be some limitations in the rights for the use of the images: