Logos

Whether the logo is used in conjunction with the wordmark depends on where it is intended to be seen - in Norway or abroad.

If it is intended for an international audience, the “Norwegian Business School” wordmark is to be used together with the logo, either in a vertical or horizontal composition.

If it is intended for a national audience, the logo is to be used without a wordmark. The exception is formal applications where “Handelshøyskolen” has been added, such as in official letters.

In certain events BI uses alternative colors/styles to show support or appreciation to certain global og national movements, especially on social media channels.

Sub-branding is done when:
- there is a clear sub-target group. (Example: Executive)
- the concept/project is long lived. (example: Alumni)
- If there are clear and strategic benefits involved.

BI has a tripple crown accreditation, which is widely used in our communication.

In cases where neither of the positive or negative logo variants fit, or where the design otherwise is monochrome these logos should be used. Select the positive or negative version, depending on what contrasts best with the background colour.

In some cases an embossed version of our logo is needed (like printing on fabric).

These are listed below both in black and magenta.