BI Norwegian Business School

Logo / wordmark

Main Logos

Whether the logo is used in conjunction with the wordmark depends on where it is intended to be seen - in Norway or abroad.

International: If it is intended for an international audience, the “Norwegian Business School” wordmark is to be used together with the logo, either in a vertical or horizontal composition.

National: If it is intended for a national audience, the logo is to be used without a wordmark. The exception is formal applications where “Handelshøyskolen” has been added, such as in official letters

Logo symbol
Main logo – positiv Used in national communication
Logo int horiz
Main international logo. Available in vertical and horisontal variants


In cases where neither of the positive or negative logo variants fit, or where the design otherwise is monochrome these logos should be used. Select the positive or negative version, depending on what contrasts best with the background colour.

Logo Embossed

In some cases an embossed version of our logo is needed. These are listed below both in black and magenta.

Logo rasterized

For use on fabrics and metal when the logoes with gradient is challenging to use.

Logos for special occasions

In certain events BI uses alternative colors/styles to show support or appreciation to certain global og national movements, especially on social media channels.

Logo pride day
Be proud of who your are - and respect others for who they are! BI supports Pride Day.
Logo rosa sloyfe
«Rosa sløyfe», or «Pink Ribbon» is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for women with breast cancer
Logo earth day
Earth day logo. Sustainability is a big part of our strategy.

Sub branding

Read more about the rules for sub branding

Poster image Executive videreutdanning
Executive Videreutdanning positive and negative
500x500 Start up logo
BI Start Up
500x500 BIIC logo
BI International Case Competition
500x500 Alumni logo
BI Alumni

BI Fudan MBA

Bestofboth sectionimage

BI has a cooperation with Fudan University in China, and deliver an MBA program together. The co-branding uses particular assets listed below.

Logo fudan tbob
With "The best of both" tagline
Logo fudan notag
Without tagline