Design /
Tips and inspiration
Last updated 30. June 2022
Here are some inspiration and examples on how to make graphics with BIs profile.
How to use the frame and the logo
Here are some examples on how the frame and the logo should and should not be used.
Contrast
Keep in mind what kind of background colour you use. It is important to have good contrast to make sure the logo is visible and clear.
Use the darkest blue as background colour when using the negative logo.
How to use gold colour
The gold colour is meant as a "detail-colour", and we should only use a little of it in the graphic. An example is to use the gold in a heading.
Border
To keep a continuity in the visible brand, one should always use the border in the same way each time it is used.
It has been decided that the border should always be placed in the edges of the format.
Use of gradient
Sometimes it can be nice to use some gradient in the graphic for visibility of the text on a photo. When you use gradient make sure you do it in a delicate way.
There are two things in this example that should be avoided. Avoid to make the edge of a photo visible. It should be a smooth transition. And avoid having a gradient covering someones face. Doing this makes the graphic look unprofessional.
Use of background behind the logo
It is important to remember that the BI logo is a logo with transparent background and not a logo with fixed background. Meaning that the logo should be directly placed on the background. Please do not do as illustrated in the examples below.
